The main difficulty for Cameron and his crew is that they radiate an early middle-aged haute bourgeois dandyism. Though once seen as electorally ‘attractive’ in the booming 2000s when Blair was their opponent, it now grates. In contrast, the New Labour government may be authoritarian and self-serving, but Brown’s morose oafishness better suits the recession age.
Clarke is there for his personae; and Cameron obviously believes that Tory quarrelling on Europe is less to be feared than the effects of his own personality.
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